It’s in Lyon and only in Lyon!
Visible, clear and easy to see and memorize, ONLYLYON is Lyon’s new banner for the international market. This banner
is both modern and understandable all over the world. It illustrates the city’s will to assert its differences, its values,
its identity, its personality and its uniqueness.
The ONLYLYON strategy aims to make Lyon a front-runner in European business, by capitalizing on its leadership in the
healthcare, environment/chemicals, urban transport, technical textiles and digital entertainment sectors, as well as on its
traditional strengths (tourism, history, gourmet dining, heritage resources and more) and its highly-developed services industry.
This new banner primarily targets decision makers and opinion leaders in major European capitals. At the same time,
it also aims to express the pride and identity of the people of Lyon, who will become the key ambassadors for their city by
owning and passing on this message.
12 partners:
ONLYLYON is a group of 12 partners, all major
actors of Lyon's economic development:
Aderly
Lyon Saint Exupéry Airport the Lyon Chamber of Commerce and Industry the Chambre des Métiers et de l'Artisanat
du Rhône the CGPME du Rhône the Palais des Congrès Le Grand Lyon the Rhône Département Eurexpo the MEDEF Lyon-Rhône the Tourist Office Lyon University
A network of Ambassadors:
The ONLYLYON Attitude project consists of recruiting ambassadors for ONLYLYON and equipping them with up-to-date,
convincing arguments and tools to help them "sell" Lyon to those considering setting up a business or organizing
an event.
Being an ambassador for OnlyLyon means belonging to a unique network of people with shared values.
Your involvement can take the form of concrete actions such as: Identifying potential investors for Lyon when traveling abroad Promoting Lyon by using the OnlyLyon label on your communication documents (excluding use on marketed products) Explain the OnlyLyon initiative
to your contacts, to help recruit new ambassadors.
More than 1,500 Ambassadors have already joined us!
www.onlylyon.org